Nivea 100 Year Sweepstakes Microsite
Client: Black Diamond Media
Scope: Nivea celebrated their 100th anniversary with a sweepstakes. Special codes printed on-pack gave users a chance to enter the sweepstakes for a trip to see Rihanna perform live in Prague. We built a microsite that allowed users to enter their codes, confirm their sweeps entry and access special content. We also architected a solution to handle bursts of traffic each time Rihanna (who has over 12M followers) tweeted and posted special codes on Facebook.
- HTML/CSS
- PHP
- Custom real-time stats
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